Lord Alan Sugar’s newest receptionist is none other than Khadeejah Khan, from Pakistan – and the new TV star is the first ‘hijabi receptionist’ to ever grace the BBC series.

Although the new series has just kicked off, Khadeejah has already gone viral on social media, with fans begging to see more of her bubbly personality.

Khadeejah shared the news of her new role on TikTok as she posted a video of herself answering the phone at the iconic desk from the Apprentice.

Alongside the video, the BBC star penned: “POV: You’re the hijabi receptionist on The Apprentice. Lord Sugar is ready for you #theapprentice #theapprenticeuk #lordsugar #receptionist #hijabi #fyp #bbciplayer.”

The viral post has been viewed over a million times already and Khadeejah’s TikTok has racked up more than 170,000 likes.

Her quirky TikTok has also been showered with comments praising and congratulating the BBC star for becoming the very first hijabi receptionist on The Apprentice – with many women gushing that they finally ‘feel seen’ and represented now that Khadeejah has bagged a spot on the iconic reality show.