“Making money is always secondary in any business…”


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Award-winning oud and specialist perfume retailer Ilyas Salim is a man of many talents.

Having had a successful career in business, healthcare and also in the education sector, he’s now taken to writing his debut inspirational entrepreneurial motivation book.

Titled ‘Islam and the Business Mindset’ Salim, who believes that making money is always secondary in any business, in the book gives advice to young entrepreneurs about how to manage time, business and life.

The priority in business, he writes, is to provide a service. As you will read in his book, this mindset is central to which is his contention that balance is the key.

“I noticed a lack of literature about being an entrepreneur and running businesses specifically aimed at Muslims that is easy to read and put into practice,” comments Salim from Leeds.

“The purpose of life and that is important to run a business according to what is correct, moral and ethical.

“In writing it, I also wanted to benefit and motivate young entrepreneurs, as well as other business owners. Even if my book inspires one individual, I would say I’ve done a good job!

“In this day and age, reading is often limited to smart phones and Facebook posts, and not many people read large detailed books. I personally enjoy reading small, straight to the point books, where I can take action from bullet points. Hence, this book is designed to fill that gap in the market.”

Thanking his parents for giving him a wholesome upbringing, Salim says he’s been fortunate to have studied in various institutions around the world and specialises in Islamic Sciences and Business.

He has successfully managed many companies and is also the MD of Salim Enterprise, which is a global investment company, and successfully manages Scent Salim.

He has received many awards in various fields including healthcare, business and education, and is regarded as one of the top young entrepreneurs in the north of England. Scent Salim has become a global brand, participating in exhibitions worldwide and attracting customers from all over the UK and abroad to their Oud Stores in Leeds..

Salim has also been involved with many charitable organisations, including founding one of Gambia’s largest orphanages which his team manage from West Yorkshire.

The new book will be launched at the London book fair and also the Muslim Shopping festival at the Olympia on April 14th 2019, where Scent Salim be exhibiting.

To buy the book it will be available online at Taha Publishers London.

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