Chairman Ismail Bhamji’s 98-year-old mother lovingly does the honours and inaugurates the Birmingham site

The ICS UK Group of Companies have announced the opening of their new 48,000 sq ft site, Caterchoice Foodservice, which will serve the Midlands region, and also offers a Click & Collect Trade counter.

The Caterchoice Division is part of the ICS UK Group of companies, and specialises in the supply of food and packaging products used by the catering trade.

With an impressive 45-year track record of supplying high quality products to our customers, and the distribution site offers an amazing range of ambient, frozen, chilled and packaging products suitable for commercial kitchens operating in almost all sectors of the catering and hospitality trade. This includes supplies for Fast Food, Restaurants, Cafes, Dessert parlours, Mobile Catering, Contract catering etc.

Whatever category of cuisine you are involved in, they will have you covered as well – Indian, Chinese, Thai, Italian, Pizza/Kebab, Fish & Chips, English, Fusion, Mexican, American, Caribbean and Turkish, are just some of the gastronomies our existing customer base are involved in.

ICS UK Ltd. distribute a range of own label products, as well as selected national and private label products for the catering services sector.

Director Ismail Bhamji says: “The wealth of experience, and extensive knowledge of the catering market has helped us build a tried and tested portfolio of products, which trade under the Prima, Al Ameen, Easi Pak, Mount Prima, My Flavourite Chicken, Texas Ranger, Eazi-Pak and Manhattan labels.

“We understand the wider logistical and financial pressures faced by commercial kitchens; and are committed to helping our customers meet these challenges.

“We also understand that each business is unique and their requirements will also vary accordingly.

“As part of our commitment to our customers; we try to ensure diverse caterers with differing markets and price points, all have a wide variety of options when it comes to accessing our great product range.

“Our head office is in Bradford, where we also have a wholesaling division, as well as sites in Sheffield, Bolton and Leeds. This already allows us to deal with thousands of long standing and loyal customers, and we now ready to offer the same great service to customers in the Midlands.”

Over the years, ICS (UK) Ltd has acquired an enviable reputation for establishing long term relationships with both suppliers and customers. The company has realised the importance of having a deep understanding of each market in which it operates, and so their vision and marketing strategy are focused on working closely with both suppliers and customers.

“The commitment to customer satisfaction has allowed us to grow from modest beginnings to the current seven sites, and a turnover exceeding £120 million, is testament to that,” adds Mr Bhamji.

‘We truly believe that strong relationships with both suppliers and customers, are the key to success and longevity in the business world.

“Developing these mutually beneficial relationships has helped us grow as a company, and allowed us to acquire our reputation for quality products with competitive pricing.

“We truly and sincerely appreciate both the ongoing support of our suppliers and service providers, as well as the loyalty displayed by our customers. On behalf of all the Directors, Management, and colleagues at ICS (UK) Ltd, I would like to express our gratitude and appreciation to all our suppliers and customers – especially those who have given any support into making the new Birmingham site possible.”