Janan Group, one of the UK’s leading names in South Asian fashion, has been awarded the ‘Fashion Outlet of the Year’ accolade at the prestigious Business Power Awards 2025, held on 12th October.
The recognition marks a major milestone in the brand’s journey from a single Bradford store to an international retail powerhouse.
Since opening its first boutique in 2011, Janan has transformed the South Asian fashion retail landscape, combining heritage and innovation to redefine how cultural fashion is experienced in the UK and beyond.
With flagship destinations now in Manchester, Birmingham, and London, and a strong online presence serving customers across Europe, the brand has become synonymous with authenticity, elegance, and excellence.
A defining feature of Janan’s success has been its exclusive operation of J. stores across the UK and Europe. This strategic partnership has given customers unparalleled access to one of the world’s most celebrated South Asian fashion labels, reinforcing Janan’s position as a trusted and trendsetting name in cultural retail.
The company’s founders, brothers Asif and Asghar Khan, have been instrumental in shaping its rapid growth.
Asif Khan, CEO and Managing Director, has steered Janan’s strategic expansion with a focus on innovation, brand development, and customer experience – drawing on his professional background in commercial banking to ensure sustainable growth.
His brother Asghar Khan oversees European operations and production in Pakistan, creating a global supply chain that supports local employment while delivering international scale.
Beyond business success, Janan’s impact extends to community and culture.
Employing nearly 350 people across the UK and abroad, the Group is recognised for its commitment to diversity, inclusion, and opportunity. Its people-first approach has fostered a loyal and motivated workforce, integral to the brand’s continued success.
Accepting the award, Asif Khan said the recognition was “a testament to the dedication of our entire team and the loyalty of our customers who have supported our journey from day one. Our goal has always been to celebrate culture through fashion while setting new standards in quality, innovation, and service.”
With consistent year-on-year growth and a dynamic digital strategy, Janan continues to expand its influence as one of the UK’s fastest-growing cultural fashion brands.
As the company looks to the future, it remains steadfast in its mission to blend tradition with modernity – championing South Asian fashion on the global stage while staying true to its Bradford roots.
