For most of us, gold is something you glimpse in a shop window. For Deepak Bagga, it was scattered across the carpet of his childhood home.
As a little boy, he would crouch beneath his father’s workbench, combing through the pile for tiny specks of precious off-cuts.
“It felt like a treasure hunt,” he laughs. “I was six years old, collecting gold shavings from the carpet while my dad worked above me, turning molten bars into the most exquisite jewellery.”
That father was Surinder Bagga, a craftsman celebrated for his intricate hand engraving. Today, his legacy lives on in DBS Jewellery, the glittering brand Deepak has built in his honour. The initials – DBS – combine both their names, meticulously engraved on every piece.
And what pieces they are. 22-carat gold bridal sets, statement dress rings, dazzling stones that catch the light with every movement – DBS is fast becoming a name to know.
With each ring available in ten sizes, from I to R, and delivered free nationwide, the brand is making pure gold glamour feel effortlessly within reach.
But it’s not just tradition that sets DBS apart. Deepak has brought 22-carat jewellery roaring into the digital age.
Harnessing cutting-edge CAD design software alongside his traditional bench training, he creates styles that blend timeless elegance with contemporary flair – high-end jewellery that no other 22-carat retailer in Britain can match.
And the modern touches don’t stop there.
Customers can shop DBS online, spread payments with Klarna and Clearpay, and rest assured that every piece is hallmarked and certified through the National Association of Jewellers.
It’s a remarkable journey for a man who only began his formal training in 2013, armed with little more than determination, vision, and the lessons passed down from his father.
“Some competitors are still stuck in the past,” he says. “But consumers today expect flawless jewellery and the ease of having it delivered direct to their door. That’s where DBS stands out.”
The results speak for themselves. Since launching the website at the end of 2023, DBS has won fans across the UK, and even secured the endorsement of a nationally recognised TV personality, a moment Deepak describes as “like stepping into a dream.”
For him, DBS is more than a business, it’s a family legacy reimagined for a new generation.
“I’m so thankful for everyone who has believed in me,” he says. “This brand is about more than jewellery – it’s about honouring history, creating beauty, and building something that lasts.”
From childhood “gold hunts” in the carpet to creating one of Britain’s most exciting new jewellery houses, Deepak Bagga’s story is proof that some treasures are truly timeless.
Discover the DBS collection at dbsjewellery.co.uk
DBS Jewellery, Jewellery Quarter, Birmingham, B18 6ND
