To celebrate the release of Yash Raj Films’ ‘FAN’, Bollywood superstar Shah Rukh Khan has unveiled an adaptation of his famous wax figure at Madame Tussauds London, inspired by the celebrity obsessed character he plays in the film – Gaurav.
The change of outfit for the wax figure, transforming Shah Rukh Khan into Gaurav, was the first time the museum has made such special arrangements for a Bollywood star.
Khan addressed the UK media to reveal the new wax figure at the world famous attraction yesterday and said: “FAN is an emotional thriller. The film is very true to its format and doesn’t have item songs.
“The film opens doors for Indian films that do not have any songs. The story is very unique for India and even for an international audience. We are moving in the right direction and hopefully, audiences in the western world will appreciate the film.”
Segments of FAN were shot at Madame Tussauds London and the film will see Shah Rukh Khan play a dual role of Bollywood superstar and an obsessed fan.
Nicole Fenner, Senior PR Manager, Madame Tussauds London said: “Welcoming Shah Rukh Khan back here after the filming for FAN was fantastic today.
“Having him engage with the UK media and fans was a wonderful way to celebrate the release of his highly anticipated new film. When we were approached by Yash Raj Films to re-dress the Shah Rukh wax figure and morph him into Gaurav we were happy to oblige, given his globally iconic status.
“It is a rare but special occasion for us and fans can come and see Gaurav at Madame Tussauds London.”
FAN released in cinemas worldwide on 15th April.
Produced by Aditya Chopra and directed by award-winning Director, Maneesh Sharma, it is a taut action thriller that examines society’s fixation with celebrity, where the line between reality and fantasy can sometimes become blurred.
Avtar Panesar, Vice President of International Operations, Yash Raj Films, added, “Yash Raj Films have shared a very special relationship with Shah Rukh Khan for over two decades. When attempting to break new boundaries within the realms of commercial cinema, who better than Shah Rukh Khan to collaborate with.
“As always he delivered… and how. Madame Tussauds London welcomed us with open arms both during the filming of FAN and now for the promotional tour. We are immensely grateful to Edward Fuller, Nicole Fenner and their entire team.”