Bollywood royalty descended on London's West End on Monday 20th January when Priyanka Chopra made a special appearance at the GUESS flagship store, Regent Street, to meet and greet fans at the exclusive sneak preview of her new single, ‘I Can't Make You Love Me’.
In-store, Priyanka interacted with admirers and well-wishers, posing for photos and signing autographs as Caroline Flack performed a DJ set that included the forthcoming single.
Bringing Regent Street to a standstill as she addressed the crowds gathered outside the store from as early as 8.00am, Priyanka said: “I keep coming to London and keep seeing you all. It feels really great that all of you have come here to see me. Thank you all so much!”
Following the event, the world-famous artist attended a VIP dinner, hosted by GUESS at the Penthouse of The London EDITION Hotel. Additional guests included David Gandy, Dylan McDermott, Eliza Doolittle, Pixie Lott, Oliver Cheshire, George Craig, Elarica Gallacher, Reggie Yates, Siva Kaneswaran, Sarah Jane Crawford, Laura Whitmore and Zara Martin.
The Bollywood icon, former Miss World, actor and recording artist is one of the most recognised and celebrated talents in India and recently starred in the GUESS Holiday 2013 advertising campaign, guided by Paul Marciano, Creative Director for GUESS? Inc., and shot by former GUESS collaborator and musician, Bryan Adams. The Bollywood icon was captured for her classic glamour in stunning black and white images.
In relation to featuring Priyanka Chopra in the campaign, Paul Marciano said: “Priyanka’s con-fidence, strength and sensuality reflect the qualities I always look for in a model. Priyanka reminds me of the young Sophia Loren and the top actresses of the 1950s. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women.”
In speaking about the event in London, Anjula Acharia Bath, CEO, Desi Hits!, said: “This is such a proud moment - not only as Priyanka's management, but as a fellow woman of Indian descent. As the face of GUESS, Priyanka has managed to do so much more than serve as a beautiful face for a massive brand. She's changed the idea what the girl next door should look like and has managed to make brown girls relevant. Many thanks to GUESS for a wonderful evening and for making the world just a little but smaller.”