Tag Archive: ambassador

Huddersfield Town FC appoints Asian ambassador

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Ambassador Mohammed Bhana: “My 8 year-old son kept on nagging me, asking me to take him to a Town game. I said I’d take him if he learned his times tables, which he did – all the way to 12!”

Huddersfield Town Football Club (HTAFC) has appointed Bradford man Mohammed Bhana as an Ambassador of the Club, to help its presence grow in the Asian community.

The Asian football fan market has been one, which Bhana says, most football clubs have "not paid much attention to".  

However, Huddersfield Town Commercial Director Sean Jarvis has made it clear that Huddersfield Town is committed to enticing more Asians living in West Yorkshire to come to matches as part of the long-term strategy to grow the Club.

The club says that they don’t care what background their footy-lovers come from, the Club says it will listen to fans, regardless of their background; everyone is welcome here.

Bhana, first came into contact with the Terriers through Huddersfield Town’s Schools Focus initiative, which provides cheap match-day tickets to youngsters across Kirklees and beyond.

Mo admitted that if it weren't for his son’s persistence, then he wouldn’t have been offered the role or even have come to the John Smith’s Stadium.

“My 8-year-old son kept on nagging me, asking me to take him to a Town game,” explained Bhana.

“I said I’d take him if he learned his times tables, which he did – all the way to 12. That’s how much he wanted to go and experience a match!

“I wasn’t sure what to expect, and my wife was also a bit apprehensive about going; we had a few misconceptions because we had never been before.

“For a start, we didn’t realise how passionate and loud the fans would be, and the high quality of the football was also something we didn’t expect. We thought that Huddersfield was a small club, but we now know that’s not the case!”

Since being offered the role as an Ambassador for the Club, Bhana has been working with the advertising team at Huddersfield Town to create match day posters and adverts in both Hindu and Urdu to attract a more diverse group of fans.

“I don’t know any other Club that has actively reached out to the Asian community in such a way; most teams do nothing at all from what I can see.

“Even though it’s only been a few months, I think the town-posters don’t need to be translated into Hindi or Urdu anymore – just in English because people have now seen that Huddersfield has made an effort to reach out to them.”

Bhana adds that some initiatives that have been set up recently, with the aim of engaging Asian community, have been very well attended.

“Huddersfield Town has made it clear that it doesn’t matter what ethnicity you are, the only colours that matter are the ones on the Club’s shirt,” explains Bhana.

“I think this is good, not just for the football club, but for Kirklees as a whole because it helps to bring people together.”

Huddersfield Town currently sits fifth in the Sky Bet Championship table and Mohammed believes now the Club has reached out to the Asian community it is beginning to attract a larger following; especially due to the team's exciting brand of football.

“More people are starting to realise that they don’t have to travel to Liverpool or Manchester to watch first class football; they could just go a few miles down the road and watch football just as good, if not better, at Town for much less.
“There’s no need to support a club from another part of the country when you have one on your doorstep that you can get involved with.”

English cricketer become’s Pakistan’s livelihood ambassador

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Young, dynamic English cricketer Moeen Ali has joined the HRH Prince of Wales’ British Asian Trust as its ambassador for its Livelihood campaign in Pakistan.

Noted for his penchant for taking wickets and sporting a long, flowing beard, the cricketer will help raise awareness about the campaign aimed at helping thousands of unemployed youth, women and rural poor in Pakistan.

Speaking about being the Trust’s ambassador, Ali said: “Though I am born and brought up here in the UK, I have very strong links with the country of my forefathers, Pakistan.

“I am passionate about the issues of livelihood, especially that of unemployment amongst the youth, both here and in Pakistan. I am looking forward to raising awareness about this important issue and visit the charities chosen by the Trust to help the unemployed youth, women and rural poor in Pakistan. “

Welcoming Ali on board, Hitan Mehta, Executive Director, British Asian Trust said, “We are delighted to have Moeen Ali as our ambassador. He will add energy and vigour to this important campaign.

Pakistan faces a multitude of challenges - almost a quarter of its population lives below the national poverty line, and some 60 per cent are just above it, economic growth is slow, large parts of its population are underserved by basic services such as education and healthcare.

Moreover, continuing political insecurity hampers the government’s ability to effectively tackle poverty issues. Poverty in Pakistan is predominantly a rural problem. While rural people make up two thirds of the population, they account for 80 per cent of the country's poor people. The country is also facing the challenge of creating more jobs and making the urban youth employable.

mechanicTo address the livelihood challenge in Pakistan the Trust, in partnership with Citi Foundation, published a report titled Sustainable Livelihoods: Investing in Pakistan’s Future .

The report not only provides an understanding of the current livelihoods landscape in Pakistan, but also provides guidance and solutions for philanthropists wanting to address this issue by giving.

Speaking about the report and the long term impact of the Trust’s work, Mehta, said, “Pakistan finds itself in a unique position. It has the fastest growing population in the region, which offers a great opportunity to spur economic growth, but that is only possible if we are able to support interventions that work within the wider context of leveraging this demographic.

“By adding value to Pakistan’s infrastructure we work together to reduce endemic poverty, and begin to make a real impact on reducing that figure of 40 million living on less than $1.25 a day.”

Through its livelihood campaign and interventions, the Trust aims to help over thousands of poor in the next two years.

To support the campaign, the Trust will be launching the Livelihood Fund to generate £1 million by bringing together individuals, corporates, trusts and foundations that are all passionate about giving to South Asia, and through this collective support interventions that work towards unlocking the potential of the many thousands currently facing unemployment.


Key Stats for Pakistan

Almost 20% of Pakistan’s population lives in poverty, with many underserved by basic services such as education and healthcare. There are 40 million people living in such extreme poverty.

The population of 188 million people in 2014 is expected to rise to 270 million by 2050, when Pakistan is expected to become the world’s fifth most populous country.

The labour force is currently 60 million people, and is expected to rise to 87 million people by 2030, therefore, an additional 1.7 million jobs are required every year.

Pakistan’s labour market has both demand and supply side problems, as slow economic growth means there are limited jobs, and the labour force is not appropriately skilled or educated.