The Indian indie music scene is having its moment – and it is loud, emotional and utterly unstoppable.
Fuelled by fan-led discovery, social media storytelling and a new generation of boundary-breaking artists, independent South Asian music is no longer knocking on the global door. It is kicking it wide open.
At the heart of this surge is Kashish, the electrifying indie track by Ashish Bhatia and Omkar Singh that has rapidly transformed from a passion-driven release into a worldwide cultural moment.
What began as an indie-spirited drop has now debuted at an astonishing #4 on Spotify’s Global Viral charts, marking a rare and powerful crossover moment for Indian independent music.
After first catching fire across South Asia, Kashish leapt across borders with remarkable speed, sparking viral trends, emotional fan edits and mass sharing across social platforms.
Its rise is a clear signal of how modern audiences are discovering music today – not through traditional gatekeepers, but through community, connection and emotion. Listeners from around the world are not just streaming the song, they are claiming it, remixing it and weaving it into their own stories.
The track’s success highlights the growing influence of India’s indie ecosystem on global audiences, and the sheer potential of new-age South Asian artists to transcend geography and language. In an era where authenticity travels faster than algorithms, Kashish feels perfectly tuned to the moment.
Ashish Bhatia, already known for his dynamic presence as an artist, dancer and actor, continues to shape the voice of next-generation creators. His high-energy storytelling and instinctive youth connect have made him a standout figure in the evolving indie landscape.
Partnering him is Delhi-based singer-composer Omkar Singh, whose raw, warm and instantly recognisable vocal has struck a deep chord with listeners worldwide. Once known for school-day Bollywood covers, Omkar is now emerging as one of indie music’s most compelling new voices.
Reflecting on the track’s extraordinary journey, Ashish Bhatia said: “Kashish has been a special journey from day one, but watching people across the world make it their own has been surreal. Every edit, every message, every country discovering the track feels like the song is living a bigger story than we imagined. I’m incredibly grateful for the love, and I’m carrying this energy with me into everything I create next.”
Omkar Singh echoed the sentiment, adding: “Kashish has been a turning point for me. To see people across the world connect with my voice and the emotion behind the track is truly overwhelming, and I’m grateful for every bit of love the song has received.”
With its explosive global reach, Kashish now stands as one of the year’s most exciting musical breakthroughs. More than just a hit, it represents a shift – a moment where India’s indie artists are no longer emerging on the global stage, but actively reshaping it.
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