Seven years back, in a modest atelier humming with heritage and hushed devotion, an unassuming blend emerged.

It began not with the fanfare of ambition but the quiet curiosity of family ties – the first foray into the perfumery world, side by side with a brother, in the ancient craft of scent. This was Scent Salim – not just a boutique, but a testament to lineage, Leeds-born craftsmanship, and a lifelong devotion to the intangible poetry of aroma.

The journey started when the founder, Ilyas Salim and his brother first stepped into a family business, working in the world of fine perfumery. Surrounded by the heritage of oud and the craft of blending oils, he began experimenting.

What came out of those early trials was not meant to be a masterpiece. It was a fragrance he made for himself: clean, fresh and graceful, but with warmth and depth.

Over time, it became his quiet companion. Wherever he went, people would pause and ask, “What are you wearing?” He always smiled, knowing it was something unique, something that had not yet been shared with the world.

After seven years of being a private treasure, ‘Pink Oud’ is ready to step into the light.

Its name reflects both strength and softness, with a modern twist on tradition. The scent is designed for everyone. It does not lean towards masculine or feminine but exists as a shared experience – an expression of elegance that belongs to all.

Pink Oud opens with a gentle sparkle. Pear brings sweetness, pink pepper adds a subtle edge and orange blossom offers a soft floral grace. A note of Madagascan vanilla lifts the opening with warmth. At its heart, the fragrance surprises with a swirl of coffee, blending smoothly with jasmine and sandalwood. As it settles, the base lingers with oud, patchouli and vanilla, leaving a trail that is sweet, woody and fresh.

What makes Pink Oud more than just another fragrance is the way it carries memory and feeling. It is a scent that moves with you through the day, shifting in mood but always elegant.

To wear it is to carry a story on your skin, a quiet reminder of how beauty can be both simple and profound. In a world filled with noise and constant distraction, it offers a softer way to stand out.

It is not about announcing yourself but about moving with quiet confidence, leaving behind a trace that others remember.

Scent Salim has built its reputation on combining traditional Middle Eastern oils with modern British style. Based in Leeds, the brand has become a favourite for those seeking perfumes that are rich, distinctive and lasting.

Pink Oud continues this tradition while opening a new chapter. It is at once timeless and contemporary, shaped by history but made for today.

To breathe it in is to step into something rare. It feels both personal and universal, familiar yet enchanting. More than anything, it is a reminder that elegance is not about being seen but about being felt. Pink Oud is that feeling – delicate, modern and unforgettable.

Discover an emporium of elegant fragrances at www.scentsalim.com