Tag Archive: Google

Companies pull adverts from Google amid extremist content fears

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BOYCOTT: Brands are pulling ads from Google

BOYCOTT: Brands are pulling ads from Google

 

Several big brands have pulled their advertisements from Google over fears some ads could be funding extremists on their video sharing site, YouTube.

The action comes after a series of reports by The Times, demonstrating how big brand ads are running over content that breaches YouTube guidelines, such as videos created by extremists like Isis and the Klu Klux Klan, as well as other racist material and videos uploaded by rape apologists.

Adverts appearing alongside these videos generate revenue for the uploader – around £6 per 1,000 views.

Big companies such as McDonalds, Marks & Spencer, L’Oreal and Audi have withdrawn their adverts, along with three of the big UK banks: HSBC, Lloyds and Royal Bank of Scotland (RBS).

Several government departments (who put out taxpayer-funded ads) and media organisations have join the queue of those withdrawing their ads, with BBC, Channel 4 and The Guardian all having suspended adverting on Google’s search engine and on YouTube.

Google has apologised, and assured both advertisers and the public that they will take responsibility for the issues.

Speaking at the Advertising Week Europe conference, Matthew Brittin, the Google’s European head, said: "I would like to apologise to our partners and advertisers who might have been affected by their ads appearing on controversial content.

"We take our responsibilities to these industry issues very seriously."

Google, one of the world’s most valuable brands, has been plunged into crisis. They will have to act fast to fix this, as Sky, Barclays and Vodafone are all understood to be considering whether or not to cancel their campaigns too.

Google glasses in classes

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EXPLORING: Children were fascinated by the Google Expeditions technology at St Matthews

EXPLORING: Children were fascinated by the Google Expeditions technology at St Matthews

Virtual reality taken to the classroom in Bradford

A dive to the bottom of the ocean, a trip to Machu Picchu and a tour of the Galapagos Islands - these are not just a list of exotic destinations, they are places a group of Bradford schoolchildren ‘visited’ this past week.

Youngsters at St Matthews CE Primary School got the chance to travel the world from the comfort of the classroom on Wednesday 21st September thanks to Google’s latest technology – the Google Expeditions teaching package.

By looking through the futuristic eyewear, pupils were able to take part in a learning experience never before seen in Bradford.

Acting Headteacher Kay Remmer said she was delighted to see the technology being trialled in the school.

“Although school trips are enjoyable, they can also be fraught with difficulties such as risk assessments and high costs. These virtual expeditions provide a superb opportunity to transport whole classes across the world to new horizons,” she said.

“The experience is so lifelike and real, it feels like you could just reach out and touch what is before your eyes. Such strong imagery will stay with the children for a long time, helping them to be creative in their writing.  

“Immersing them completely in an environment gives them greater empathy and understanding.”

INTERACTIVE: 240 pupils were able to use the glasses last week

INTERACTIVE: 240 pupils were able to use the glasses last week

As well as touring the world, children were also able to take part in lessons on the human anatomy and the skeletal system as part of the programme.

Some 240 pupils in Years 3,4,5, and 6 took part in the project throughout the day.

Computing coordinator at St Matthews Primary, David Brown, said: “This software is really impressive and the children have loved it.

“The glasses provide a 360 degree photo which all links to an app called Google Expeditions. There’s about 250 virtual tours available and we are using it to provide inspiration for the kids’ writing.

“All the topics we are covering are related to the curriculum so as well as having fun, they are learning at the same time.”

Google is currently touring the country to demonstrate the Google Expedition equipment.

The tech giants provide one of their own staff to set up the equipment and train two teachers from the school on how it works.

‘Robo’ cars are a no-no

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Over half of motorists oppose driverless vehicles over safety concerns

ROBO CAR: 62% of drivers said they would feel less safe on the roads alongside other vehicles with no human behind the wheel.

ROBO CAR: 62% of drivers said they would feel less safe on the roads alongside other vehicles with no human behind the wheel.

Motorists could be buying and driving robo cars as early as 2020 with the first trials on Britain's roads due to start next year

Half of motorists oppose driverless cars as Britain takes pole position in the development of self-driving vehicles, according to a new survey.

62 per cent of drivers said they would feel less safe on the roads alongside other vehicles with no human behind the wheel. Futhermore, almost three-quarters (72 per cent) said there would be added complications to resolving insurance disputes involving 'robo cars.'

The new findings - from a new survey of 1,000 motorists by vehicle CCTV specialists SmartWitness - were revealed as the Government made the development of 'autonomous vehicles' a key part of the Queen's Speech.

The Queen said measures in the Modern Transport Bill would 'ensure the UK is at the forefront of technology for new forms of transport, including autonomous and electric vehicles.'

Motorists could be buying and driving robo cars as early as 2020 with the first trials on Britain's roads due to start next year - starting on local roads and gradually extending to the motorway network.

There is still great uncertainty over the new technology with motorists calling for strong safeguards to ensure there is a 'level playing field' with insurance claims involving autonomous cars.

Nine out of ten (91 per cent) support the compulsory introduction of camera technology in all autonomous vehicles so there would be court admissible proof of exactly what had happened in the event of an accident.

The poll found that 52 per cent of motorists oppose the introduction of driverless cars - mainly over fears about road safety.

SmartWitness chief executive Paul Singh said: "It is incredibly exciting that Britain is taking the lead globally in the development of autonomous cars.

"But these new findings from the SmartWitness survey show that there are still real fears from ordinary motorists about what will happen if they are in a collision with an autonomous car.

"Around 40% of all motor insurance claims are disputed, but how do you resolve a dispute when you can only hear evidence from one of the drivers involved?

"The simplest way to eliminate the problem is to make camera technology compulsory in all autonomous vehicles. This will provide court admissible proof in the event of an accident and help to alleviate motorists' fears about the introduction of driverless cars.

Dashboard cameras are now used in more than half of Britain's fleets, according to the Road Haulage Association.

Increasing numbers of private motorists are also using them to guard against 'cash for crash' fraudsters and reduce insurance premiums.

Transport Secretary Patrick McLoughlin said that driverless cars 'might seem like something of science fiction, but the economic potential of the new technology is huge and I am determined the UK gets maximum benefit.'

Google lax on tax

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SECRETARY OF STATE FOR BUSINESS: Sajid Javid attempts to defend Google’s tax deal

SECRETARY OF STATE FOR BUSINESS: Sajid Javid attempts to defend Google’s tax deal

Search engine is still not paying enough into the pot

Tax settlements between Google and the UK government have been far from ‘glorious’, according to a senior government minister.

The admission by the Tory business secretary, Sajid Javid, came as a senior executive from Google expressed that he could not say how much UK profit has been generated by the technology firm in the past decade.

An agreement was made nine days ago with Google and the government, in which £130m will be paid in back taxes covering the last 10 years.

George Osborne, the chancellor, initially labelled the agreement a ‘major success’, but Mr Javid told the BBC’s Andrew Marr Show that he shared the feeling of many people that there was a sense of ‘injustice’ with the deal.

Small and medium sized businesses don’t have the option of speaking directly to the government about their tax affairs.

Mr Javid was asked if he agreed it was unfair that a large corporation like Google could speak directly to HMRC.

He said: “I speak with thousands of companies, small- and medium-sized as well as of course large companies, and there is a sense of injustice with what they see.

“They do look at this and they say, ‘Look, I don’t operate all these multiple jurisdictions around the world, I can’t shift profits around, what about me, where’s the level playing field?’ and I share that sense and the sort of sense of unfairness that exists.”

Mr Javid rejected the accusation that the UK Government is defending the island's tax haven status from EU attack.

“I don't think that's the case at all,” he said.