Tag Archive: Dragon Den

Meet the Dragons’ new ‘buddy’

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INVESTING IN THE FUTURE: Peter Jones, Deborah Meaden and Touker Suleyman are all smiles with their latest business partner, 15-year-old Arminder Singh Dhillon

INVESTING IN THE FUTURE: Peter Jones, Deborah Meaden and Touker Suleyman are all smiles with their latest business partner, 15-year-old Arminder Singh Dhillon

A 15-year-old football fan from Battersea has become the youngest ever contestant to win investment for his product on BBC’s Dragon’s Den.

Arminder Singh Dhillon was awarded £20,000 in total from dragons Peter Jones, Deborah Meaden and Touker Suleyman for a 10 per cent share in his business – Boot Buddy.

The product, which the entrepreneurial teen created at the age of 11, provides an easy way of cleaning football boots with the help of just 300ml of water.

After his initial version of the product – comprised of a water bottle, plastic knife and washing up brush, proved a success, Arminder was able to create a more professional prototype after drawing up a design on the computer.

The manufacturing process followed and most recently, after seeking investment to grow the company, Arminder and Boot Buddy made their television debut in the ‘den’.

dragons den boot buddy (302x450)Speaking of this experience, Arminder said: “The whole experience is indescribable. I’m still amazed at having seen my idea become an actual product and to now have the support of three such inspirational business people is incredible.

“Stepping in to the Dragons’ Den was definitely daunting but I’d rehearsed my pitch thoroughly and I had my mother and brother by my side for support so I wasn’t too nervous.”

Peter Jones, who was quick to praise the invention, added: “We’re so impressed by Arminder.

“He’s come up with a fantastic product and had the drive and determination to see it through.  He’s leading the way for the next generation of great British business people.”

Looking to the future, Arminder said: “A large part of the dragons’ investment will be spent on marketing to take Boot Buddy to a wider audience.

“I plan on attending various trade shows and festivals both in the UK and abroad. I hope Boot Buddy will one day become a household name saving people hours of wasted time by changing the way they clean their muddy footwear forever.”

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Dragons can’t extinguish Sajida’s hopes of business success

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ON FIRE: Sajida says her X-Grey product range has received a number of enquiries since her appearance on Dragon’s Den

ON FIRE: Sajida says her X-Grey product range has received a number of enquiries since her appearance on Dragon’s Den

No grey hairs for cosmetics queen following den disaster

A businesswoman from Leeds, whose appearance on Dragons’ Den sadly resulted in no investment from the dragons, says the experience has only made her more determined to succeed.

Sajida Rashid, from Roundhay, appeared on the hit BBC One show on 27th December 2015, looking for a £50,000 investment in exchange for 10 per cent of her company: Xgrey.

Despite being knocked back by the five potential investors, the publicity alone has already proven to be worthwhile for the former salon owner, who also owns another company which manufactures and distributes hair loss products, with thousands of orders being placed for her anti-aging hair care products.

Emerging from the den with ‘no regrets’, Sajida says the experience is one of the best she could have hoped for ‘reaching out to millions of potential customers’.

“I don’t want to come out and sound bitter but I do think some of the comments, especially from Deborah [Meaden], were unwarranted,” she said.

“The judges seemed to have made their mind up before they had the chance to ask me any questions, and when they did, it was clear that they did not understand my product or the cosmetics industry.

“Rather than asking about my projected growth, my experience or even how much the products would cost, they asked me such basic questions that would not give them any understanding of the business.”

After applying for the show in August 2014 with the support of her staff from a separate manufacturing and distribution company she owns, Sajida waited five months for a reply before finally receiving a phone call in January of last year.

Impressing BBC television executives enough to land a spot on the show, she was finally invited down to the ‘Den’ for its filming in May.

Much of the criticism in the show came from Deborah Meaden, who questioned the product’s testing methods, referring to the safety hazard sheet as a ‘horror story’.

These comments have been slammed by Sajida, saying Deborah ‘quite clearly has no understanding of the manufacturing process for Cosmetics otherwise she would not have said what she did’. 

“I was disappointed that Deborah found the need to keep questioning the animal testing when she wouldn’t listen to any of my answers,” Sajida said.

“As I said on the show, I can confirm there was one raw ingredient, Glycerin, which was tested by the Cosmetic Ingredients Company in 2012 who carried out the research with regards to the active ingredients.

“Prior to and since filming Dragons’ Den in May, I can confirm that we do not purchase Glycerin from this company who carried out the animal testing. Our raw ingredients are purchased from a company who - like ourselves - do not engage in animal testing.

“Deborah’s comments were wrong.”

Following her television appearance, Sajida has received interest in her products from countries in almost every continent.

Support from family and friends have ensured she continues with the development of products.

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Creating a suKCessful retailer

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team kc students business_2

BUSINESS: Kirklees College PJEA students celebrate with their awards (l-r) Adam Ali, Annalise Wilson, Che Ozoria-Bruno, Shahira Allen and Christopher Kelly

Enterprising students reach final in business contest

A group of budding entrepreneurs from a local college have been showcasing their business-savvy skills this week as they progressed to the final of a nationwide competition.

Students from Kirklees College, who attend the Peter Jones Enterprise Academy, have reached the last stage of the Jessops Cannon Challenge, and will go head to head with a team from Peterborough at the finals later this month.

The project asked students to find the best strategies of helping struggling retailer, Jessop, which was purchased by renowned businessman Peter Jones in January 2013.

The Dragon’s Den star tasked participants in the 26 Peter Jones Enterprise Academies nationally to come up with ideas to move the company forward, with its debts exceeding £80million when taken over two years ago.

Kirklees College Business Enterprise Manager Lydia Butterworth said she was delighted to see the team advance into the finals and hoped their ideas would come out on top.

She said: “I am over the moon for our team – they are a group of talented and hard-working learners.

“This is what the Peter Jones Enterprise Academy is all about, working on live industry projects and providing viable business solutions.

“It’s a unique course for students who want to be entrepreneurs as well as providing amazing hands-on experience.”

Barry Nash, National Business Enterprise Manager for the Peter Jones Foundation, added: “All of the submissions were to a very high quality and the judging panel really appreciated the hard work and efforts from the students, with some very impressive entries in terms of research, factual information and creativeness. Congratulations and good luck to Kirklees and Peterborough for the final.”

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