Infiniti has just previewed a vision of its first fully electric crossover at the North American International Auto Show (NAIAS) in Detroit – revealing a new form design language for electrification, infused with Japanese DNA.
“This concept car is the beginning of a new era for Infiniti, and an illustration of where we want to go with the brand. Electrification and other new technologies have given us the opportunity to evolve our design philosophy,” said Karim Habib, executive design director.
Last year, the company announced Infiniti would electrify its portfolio from 2021 onward, using either e-power (serial hybrid) or pure EV powertrains.
The Q Inspiration – revealed at the 2018 NAIAS, and Prototype 10, seen at the 2018 Pebble Beach Concours d ’Elegance – both provided elements of a futuristic design language. At the 2019 NAIAS in January, these elements came together to provide the clearest vision yet of the future of Infiniti in an era of electrified design.
The advent of electrified platforms heralds a fresh approach to what crossover and saloon platforms look like, both inside and out. With new exterior proportions, electrification also gifts interior space, enabling spacious and lounge-like interiors, rich in welcoming and assistive technologies.
“The industry is at a technological inflection point,” said Roland Krueger, chairman and global president of Infiniti Motor Co. “As such, Infiniti has a compelling vision as a luxury challenger brand to bring a full portfolio of beautifully-designed electric vehicles to customers around the world. We will focus on developing the full portfolio of e-power and EVs.”