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REVOLUTIONARY: Brown Cow & Arpan create musical movement fusing electronic dance music with bhangra

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StartUPyetPic copyLeaving behind a high-flying career in tech as a vice president of sales, a US-based man decided to follow his dream of creating music with global appeal and stripping off ‘typical stereotypes’ of desi music.

The brainchild of this movement, Sanj Juneja (aka Brown Cow), had a vision of a crossover track, which would be a unique fusion of Electronic Dance Music (EDM) combined with Bhangra and dancefloor flavours.

Working closely with musical maestro Arpan Bhattacherjee (aka Arpan), Sanj is now all set to create history. Their co-produced finished product called 'Start Up Yet' featuring Shi Wisdom is nothing short of genius.

Shi Wisdom is herself a Redbull Sound Select Artist that has worked with the superstar Drake and co-wrote Rita Ora's mega hit 'RIP' which has so far gained over 55 million views on Vevo.

BrownCow+Arpan_HR (400x400)MTV (both online and televised_ featured ‘Start Up Yet’ as their “Video of the Week” on June 17th, 2016. An incredible feat as this is usually reserved to the largest artist in the industry.

After receiving many accolades for the track, Brown Cow and Arpan worked with one of the most highly acclaimed film companies in Canada - Revolver Films and shot their video over the course of ten days in the slums of Trinidad via Director, Kristof Brandl.

Selecting Kristof Brandl as their DOP was a no-brainer as Kristof has aggregated a tremendous resume spanning in his five-year career, shooting Drake’s “Jungle” Short Film and also Zedd’s, “Beautiful Now” video (over 65M views on Youtube).

Most recently, Kristof was the recipient of the Prizm Prize - Arthur Lipsett Award (this award was presented by MuchFACT, recognizes a Canadian music video artist for their innovative and unique approach to music video art).

The striking video, shot entirely in Trinidad, provides a four-minute escape into the lives of locals and features mesmerising dancers, fast-action motorcyclists. And yes… it definitely matches the intensity and creativity of the track.

“Start Up Yet” is being released by SpinCycled Entertainment Group Inc, an independent Music Label that Sanj founded and he’s recently partnered with Niraj Bhatia, a game-changer in his own right.

Sanj says,: “We’re in a very unique position at SpinCycled where we have the ability to manage global projects that fuse together film, music, fashion, and media, all under one umbrella!

“The release of ‘Start Up Yet’ is just the beginning of our global movement to meld together different cultures, traditions, and perspectives into art”.

Deewaan is ‘da one!

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Sufi meets electronic dance music on the dancefloor!

'Mahiya Ve' is a stunning fusion of Sufi vocals and electronic dance, topped and garnished with live flute and dhol.

Created by the extremely talented UK producer Deewaan and featuring the vocals and lyrics of one of Punjab's top sufi singer/songwriters Sardar Ali, ‘Mahiya Ve’ is the first of many collaborative efforts that are set to delight and amaze in equal measure.

Sardar Ali is the fourth generation in his family to sing professionally. He is regularly seen touring with his Qawwali troupe across India.

deewaan - Mahiya Ve Artwork (350x350)Having previously working behind the scenes at studios with many of Punjab's big name artists, Deewaan has also released on T-Series himself. A chance meeting with Deewaan at a Ludhiana studio has seen him sign an album deal with Deewaan's production company 'The 5th-House' supported by executive producer 'Super Joshi'.

Deewaan is no newcomer to to the music industry. He is in fact, a fast-rising music producer and artist who has worked with some of the world's biggest names in urban music. His credits include Lady Gaga, Kardinal Offishall, Vybz Cartell, Marlon Roudette and dancehall producer Skatta Burrell, amongst many others.

His remix for Lady Gaga, which featured Bollywood singer Ash King, is particularly noteworthy becoming the B-Side to the UK single release of  'Bad Romance' single and featuring on the deluxe edition of Gaga's album in many parts of the world.

An accomplished musician and technology enthusiast, Deewaan prides himself on his abilities to write melodic and emotive songs and uses his technical skills as a mixing engineer to make them sound awesome. His abilities continually allow him to produce innovative songs that are rich in melody, groove and captivating sonics.

Deewaan is also working on a project with reggae veterans Sly & Robbie and Bounty Killer, with whom he performed at the Sumfest Reggae Festival in Jamaica to a crowd of 60,000 strong. The song called 'Runnin It Wild' is scheduled for release in Spring 2016.

Combining his musical talent with a solid background in business, Deewaan is looking set to build on his strong foundation: collaborating, producing and writing the hits of the future.

Mahiya Ve officially releases on the 11th December 2015 via iTunes and other digital stores.