Director Azfar Jafri: “Janaan will prove to be a bold statement”

Get set to celebrate EId ul Azha with the romantic comedy ‘Janaan’, releasing on 9th September.

Directed by Azfar Jafri the film stars Armeena Rana Khan, Bilal Ashraf and Ali Rehman Khan, in a romantic comedy that tells the story of a young woman who returns to her homeland in Swat, Pakistan for her cousin’s wedding. Being introduced to family dynamics and unbridled love she attempts to adapt to her ethnic roots leads her into often-hilarious situations.

Talking about what Janaan will achieve, director Azfar Jafri said: “I think the film is going to prove to be a bold statement for Pakistani cinema. I don’t mean just financially, but overall as well. I think we are going to do well because of positive word-of-mouth also.

One of the producer‘s of the film, Imran Raza Kazmi commended writer-actor Osman Khalid Butt, who wrote the films. “He is a great writer. He brings great ideas to the table. I think his texturing of the characters and those details are just amazing,” said Kazmi.

Director Jafri spoke about the on-set antics: “During Janaan, we had so much fun.

“The cast members would play pranks on each other all the time. It was truly a blast. Also I am glad my actors, talented as they are, were so cooperative. If I would want to move on to another shot after one take, they would still want to go once again, in case I was not satisfied.”

The film’s music has also been creating a lot of buzz. The soundtrack comprises five songs featuring collaborations with Indian artists such as music director duo Salim-Sulaiman and singers Armaan Malik and Shreya Ghoshal.

Honouring Pakistan’s rich heritage in film, the arts and storytelling, ‘Janaan’ presents a stylish, witty and often emotional observation of contemporary Pakistan that will resonate globally.