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D&G: A-List label targets Muslim women with latest clothing line

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FASHION: Stefano Gabbana shared images of the new Ayaba collection on his Instagram page, receiving thousands of likes (pic credit: Instagram)

FASHION: Stefano Gabbana shared images of the new Ayaba collection on his Instagram page, receiving thousands of likes (pic credit: Instagram)

D&G launches Ayaba collection

Fashion giants, Dolce and Gabbana, have launched their first ever ‘Abaya collection’, receiving praise from industry commentators and the wider public.

Tapping into a reported £182billion market, the designers have ventured where few others in the industry have previously gone, meeting the demands of a growing market.

Revealing the new line exclusively through Style.com/Arabia, a range of full-length, sleeveless outer garments have been released and are the latest addition to the renowned D&G line.

It was in 2015 that Stefano Gabbana confirmed the design duo would be creating the new range for its customers during an interview with The National newspaper.

“I’m really fascinated with the Middle East and we’ve just completed a prêt-a-porter collection of abayas and sheylas,” he said.

“Pieces have some lace, embroidery and some prints – but not too much.”

PIONEERING: The designs are light-weight and extremely wearable

PIONEERING: The designs are light-weight and extremely wearable

On micro-blogging site Twitter, people of all backgrounds have been quick to praise the designers for their approach.

“As a lover of fashion and all things beauty, this put a big smile on my face!” whilst another added: “Dolce and Gabbana changing the fame with designer hijabs. Good, they deserve a little D&G on their heads.”

However, despite the overwhelming majority praising the introduction of the new attire, there were also the critics, with one person writing: “Dolce and Gabbana launched his first collection of hijabs. They’re my favourite fashion designers but this is ridicule and awful.”

The clothing launch has also been commended by financial experts who predict D&G could be wise to invest in a rapidly growing industry.

According to figures from a Thomson Reuters report, the market could be worth in excess of £331billion by 2019 – with names such as DKNY and Tommy Hilfiger also showing interest in recent times.

Only time will tell as to whether other designers will now follow ‘suit’ or whether they continue to ‘dress up’ their current lines and leave the Ayaba collections to Dolce and Gabbana.

PUBLIC RESPONSE: Fashion fans took to twitter to talk about the new designs

PUBLIC RESPONSE: Fashion fans took to twitter to talk about the new designs

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