Premium Oud retailer opens new store in Trinity Shopping Centre


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A well-renowned award-winning Asian luxury perfumery which boasts the largest global collection of elite Oud perfume products, has opened it’s third store now in Leeds City Centre.

Scent Salim, brainchild of Ilyas Salim who holds a Masters degree in Islamic Sciences, fell in love with fragrances as a child and knew he wanted to work with them. His new store is inside the city’s glamorous Trinity Shopping Centre.

Salim established his exotic perfumery collection twenty years ago, and showcases over a thousand fragrances in his inventory, along with a hundred-or-so exclusive Ouds.

Earlier this year Scent Salim won a national award as ‘Retail Business of the Year’ and future plans include rolling out retail stores in Bradford and Manchester next.

Salim works alongside his dedicated army of work staff with twenty-five distributors, supplying well over one hundred outlets across the UK. Scent Salim manufactures, retail and wholesales perfumes, ouds, home fragrance, Arabian car air fresheners and personalised fragrances.

The long-time aroma enthusiast adds: “In the Middle East everyone wears fragrance, more so than in the UK and Europe. These types of Ouds only really have flagship stores in Europe and we stock a lot of special editions and limited items," says Ilyas.

“We stock elite brands that can only be found in specialist boutiques or in Selfridges, Harrods and Harvey Nichols, and have wanted to showcase our our products on the high street for some time now.

“Opening the new site in Trinity Shopping Centre is part of my vision for the brand. This site is a trial for three months. From our humble shop in Harehills, Leeds we now sit amongst some of the biggest national retailers on the high street.”

Being a self-proclaimed “perfectionist”, he carefully procures the highest quality products from each brand to really ensure that fragrance are of the most premium quality. Delivering a first class service to his customers is a personal committal, and endeavours to making his customers feel like royalty.

With the aim of offering remarkable products with reasonable price-tags, Salim specialises in non-alcoholic perfumes from the Middle-East and Asia. His stock includes fragrances from very well-known brands like Arabian Oud, ASQ, Ajmal, Amouage, Roja Dove as well as creations under the ‘Scent Salim’ brand.

What gives Scent Salim that unique edge are the brands which they supply and the unrivalled quality of fragrances, that are known to last weeks on end on clothes. The store houses many award-winning scents which have been recognised in Dubai festivals and London perfume shows.

The store attracts many VIP clients including footballers and high profile Asian artists. Scent Salim also has celebrity clientelle from Pakistan and Middle Eastern countries, including the Habtoors family and the Dubai royal family.

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