With the The South Asian wedding industry said to be worth around £12 billion globally and around £3 billion in the UK alone, a premier bridal show has just announced that iconic Pakistani designer Ali Xeeshan will join the catwalk for its inaugural Asian Atelier.
Xeeshan joins legendary British designer Vivienne Westwood and award-winning Indian designer Rohit Bal for a stunning line up of fashion at Bridelux Asian Atelier at The Mayfair Hotel in October.
The luxury bridal show is set to showcase the very finest South Asian Artisans combined with prestigious bridal brands from the British and global wedding industry. A number of prestigious designers from around the world displaying will be presenting their most sought-after designs.
Some of the participating international designers confirmed include Rohit Bal, Vivienne Westwood and The Wedding Gallery featuring Vera Wang, Oscar de La Renta, J’Aton and Reem Acra. They will be joined by British Asian stalwarts, including Khubsoorat, Ekta Solanki and Raishma.
On confirming his participation Xeeshan said: “I am looking forward to showcasing my collection in London.
“Every couture piece is created with great focus on Pakistan’s cultural crafts intertwined with modern day cuts to produce ensembles that are relatable for women all over the globe.”
Some of the participating international designers confirmed for a stunning catwalk include Rohit Bal, Vivienne Westwood and The Wedding Gallery featuring Vera Wang, Oscar de La Renta, Saiid Kobeisy, J’Aton and Reem Acra. They will be joined by British Asian stalwarts, including Khubsoorat, Ekta Solanki and Raishma.
The two-day event, curated to celebrate the best of South Asian fashion, will showcase an exclusive catwalk with the season’s newest bridal collections from award winning international designers and the UK’s most desired wedding couturists.
The luxury Bridelux Asian Atelier will also be featuring a vast array of wedding brands, planners and suppliers to inspire and advise couples about planning their special day. Confirmed participating brands include Saran Kohli Menswear, MAC Cosmetics in collaboration with Ambreen, Pavan Henna, Red Dot Jewels and Purple Jasmine.
Rohit Bal said: “I am really looking forward to coming to London on the 6th & 7th of October for the first ever Bridelux Asian Atelier.
“I am really excited to be working with Anisha & James at Bridelux to showcase my latest bridal collection in the UK, alongside some of the most renowned international Western designers. This is an opportunity which excites me and I believe London will truly experience the first East meets West Bridal show at the elegant and refined The May Fair Hotel.”
Anisha Vasani, Commercial & Creative Director of Bridelux, adds: “We are thrilled to be celebrating our first Asian Atelier showcasing the finest South Asian Wedding Artisans, opening our shows to a wider audience of brides and grooms.
“South Asian weddings have become widely known as some of the most extravagant, luxurious and culturally rich experiences around the world. It is an ever-growing market globally and Bridelux is proud to be entering this space with its inaugural Asian Atelier event.”