The average family in Yorkshire and the Humber last spent quality time together with their loved ones more than six weeks ago (6.5 weeks), according to new statistics released by the British Heart Foundation (BHF) for its Wear it. Beat it. fundraising campaign.

A new survey by the BHF has revealed the stresses of modern day living are putting a considerable strain on family life. One in twelve (8.3%) of people from Yorkshire and the Humber said the last time they spent quality time with their family was over a year ago, or not at all.

Almost one in five (18.9%) parents in Yorkshire and the Humber said they leave the house at least once a week without seeing their children. One in six (18.5%) of the region’s parents also said they’re so busy that in an average day they often don’t spend any time whatsoever with their children, and many (17%) had missed an important occasion because of it.

More than a quarter (26.5%) of parents from Yorkshire and the Humber worry that their children spend far less time with their family than they did when they were young. While it might be work getting in the way for busy parents in Yorkshire and the Humber, almost a quarter (23.8%) worried that social media is distracting their children away from quality family time when they are home. One in eight (13.3%) said it’s because everyone’s busy schedules just didn’t match up.

More than half (53.6%) of those polled from Yorkshire and the Humber said they feel guilty that they don’t spend enough time with their loved ones. The BHF is encouraging families to get together on Friday 9 June for the charity’s annual wear red day.

By donning your favourite red garments and organising a red fundraising event, you can help support life saving research in the fight against heart disease. Sign up at

Last year more than 15,000 people took part in Wear it. Beat it. raising over £750,000. The BHF is calling for even more of you to get involved this year and help raise in excess of £1million for the charity’s heart research.

It could be a yummy red bake sale after school or a red-themed garden party with friends and family. Whatever you choose to do, Wear it. Beat it. is a great way to bring everyone together and help make a difference to millions.

Once you sign up, you’ll receive a free fundraising kit jam-packed with reddy-made ideas and goodies to help make Wear it. Beat it. the BHF’s biggest, reddest and best year yet.

Sign up to Wear it. Beat it. at or call 0300 330 0645 and get your free fundraising pack full of fun ideas about how to get involved.