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SPORTING DREAMS: Asim Saleem,CEO of Kashmir Crown Bakery, with members of successful Great Horton Church Cricket Club under 9s team supported by KCB

SPORTING DREAMS: Asim Saleem,CEO of Kashmir Crown Bakery, with members of successful Great Horton Church Cricket Club under 9s team supported by KCB

Asian bakery gives its backing to one of Yorkshire’s greatest sports

Kashmir Crown Bakery (KCB) are celebrating 50 years of business by teaming up with Yorkshire Cricket to promote the game amongst young people in West Yorkshire.

Widely acknowledged as one of the first Asian bakery in Europe, KCB will be supporting a number of events and activities organised by Yorkshire Cricket Foundation’s South Asian Communities Project.

The South Asian Communities Project is an exciting initiative in Leeds and Bradford aimed at engaging the Asian community in playing, attending and following cricket in Yorkshire.

The funding for the project has been received by Sport England until March 2017. Five cities were chosen in total: Leeds, Bradford, Birmingham, Leicester and London.

To carry out the work in Leeds and Bradford, the project have employed a full time Community Development Officer, Taj Butt,to work with the community to ensure everyone has the opportunity to play, watch and enjoy cricket.

Bradford will have a representative team in the National Cities Cup competition – in the under 22 age group. There’ll also be ‘summer turn ups’ and ‘Enjoy Cricket’ sessions in various areas; the Ramadan Cup and Asians will be able to support Quaid e Azam Sunday Cricket League and the Junior teams at Great Horton Church Cricket Club.

Asim Saleem, CEO of KCB , said: “We are delighted to be working with Yorkshire Cricket Club and we thank the people of Yorkshire who have been supporting our business for the last 50 years.

“We are particularly keen to promote the sport amongst young people in Yorkshire.”

Will Saville, Yorkshire Cricket Foundation Manager, said: “We are ecstatic to have the support of one of the best known brands in the country to assist with our aims in Education, Health, History & Heritage, Participation and Inclusion through Cricket.

“They will be working closely with our South Asian Communities Project headed up by Taj Butt.

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