After an internship during which he worked amongst some of the most talented automobile designers in the industry, a design student’s vision of a Qoros for the year 2020 was showcased at the Coventry University Degree Show in the UK.
Jihoon Seo – a 29-year-old Korean – undertook a five-month spell with the brand’s designers in Shanghai as part of the Qoros Design Team’s internship programme. Qoros then sponsored Seo through his final-year project that represented the culmination of his studies at Coventry University’s School of Art and Design.
During his internship, Seo was mentored by Tim Pilsbury (British), Senior Manager of the Qoros design studio in Shanghai. For his final year project, Qoros briefed Seo to create a flagship concept saloon for the new China-based international brand to launch in the year 2020, specifically aimed at 40-50 year-old professionals living in a modern metropolitan city.
Unveiled at the Coventry University Degree Show as a 1:4.5 scale clay model, the Qoros 9 Sedan Concept displays a next-generation interpretation of Qoros’ pioneering New Premium philosophy. It exhibits several design cues evident in the brand’s Qoros 3 Sedan – on sale in China and Slovakia since late 2013 – and Qoros 3 Hatch, which will join the Sedan in showrooms in China in the middle of 2014. It also introduces some new concept design themes for the future.
Clean horizontal lines and generous proportions give the Qoros 9 Sedan Concept a simple, modern and distinctive look and the present-day Qoros signature hockey-stick design theme is featured in several individual styling elements around the car.
The side profile is elegant and powerful, with a bluff leading edge and coupé-like rear, where the C-pillar extends almost all the way to the boot-lid spoiler. At the front a trapezoidal grille with a chrome surround, flanked by powerful LED Xenon headlamps and fog lamps, creates a strong, impactful face.
Compact rear combination lights feature three horizontal LED bars to accentuate the car’s width and imposing stature. The Qoros 9 Sedan Concept has no traditional door mirrors; instead, a high-definition rear-view camera is discreetly integrated into the LED side indicator repeater module just below the base of each A-pillar. Perforated and diamond-cut eight-spoke 19-inch alloy wheels exude dynamism and a premium feel.
During the Degree Show, Seo was bestowed with an award for “Best Flat Work” for his sketches and renderings of the Qoros 9 Sedan Concept.