It’s a classic case where aunty’s would horrifyingly cry “yeh to Westerners ko bhi paar kar gaye!!!” (they’ve gone further than the West), bollywood producer Anuj Sharma seems quite smug with the marketing of his forthcoming film.
In a country where kissing in public is prohibited, Sharma who is keen to pave the path in India’s adult film genre released the poster of ‘Ishq Junoon- The Heat Is On’, featuring two topless “hunky looking” men handcuffed in the bond of a love triangle cupping a bikini-clad girl.
‘Ishq Junoon’ marks the debut of newcomers Rajvir Singh, Divya Singh and Akshay Rangshahi.
An excited Anuj Sharma said: “For the first time in my career, I have given a meaningful and solid platform to the newcomers to showcase their talent with our film.
“Our USP (unique selling point) is the naturally shot love making scenes with content driven performances and mesmerising music with five talented composers like Ankit Tiwari, Jeet Ganguli, Anjan Bhattacharya, Sanjeev Darshan and Vardan Singh. We have singers like Arjit Singh, Mohit Chauhan, Ankit Tiwari, Rekha Bhardwaj and Vardan Singh crooning the songs which has made industry insiders go gaga over.”
Adding to this spice, he said: “This is my first film where I have directed a compact new star cast as I have been doing ensemble films, the script did not demand a lot of characters which is fun and challenging at the same time.
“Our concept is so strong, that our film didn’t require to ride on a superstar’s fame. Our new faces have well written characters, enough to pull the audience in theatres.”
The film is expected to release in India mid-March. We may expect a few chappals coming the directors way… watch this space…