Rolls-Royce Ghost Series II is the ultimate symbol of success
Rolls-Royce’s Ghost Series II has become the ultimate symbol of success for leading entrepreneurs across the globe.
Offered in a discreet and considered update since its launch in 2009, the iconic Ghost Series II offers the latest technological advances to its growing base of highly-successful customers, consolidating Ghost's position as the most popular car in the £150,000+ class and a cornerstone of Rolls-Royce's success.
Having won critical media and customer acclaim and driving the company to four consecutive historic sales records, Ghost has led a new, younger generation of highly successful men and women to Rolls-Royce ownership; a key pillar in the marque's highly successful sustainable growth strategy.
The power of simplicity
This bold new generation of Rolls-Royce customer seeks a motor car with a silent assurance - a cosseting, super-premium environment in which to conduct business and augment their leisure time. The marque’s tradition blends perfectly with this bold, contemporary direction.
An uncompromising approach to materials and craftsmanship remained and traditional visual tenets were re-imagined to express the car's modernity and dynamism. For example, the stately presence of Phantom's grille made way for a softer, less formal design - its subtle curvature more akin to a jet air-intake than traditional pantheon facia.
Rolls-Royce Ghost Series II - design evolved
The eye is immediately drawn towards the re-sculpted headlights, with unbroken daytime running lights framing a new, more dynamic shape, giving Ghost Series II a distinct visual signature from the front.
A tapered 'wake channel' on the bonnet, emanating from the Spirit of Ecstasy's wings, evokes the sight of a jet's vapour trail, hinting at the car's dynamism.
Subtle re-sculpting of Ghost's bumpers creates a stronger stance and a sense of extra width and height, whilst the contemporary aesthetic is further enhanced with the addition of chrome inserts to the front air intakes, which now feed more air cooling to the front brakes.
One of Rolls-Royce's defining visual signatures is given an enhanced dynamic edge. The famous waft line has be re-designed on Ghost Series II to lean further forwards - with a view to emphasising the car's effortless dynamism.
These features, married with new optional 21" forged wheels and standard 19" wheels, ensure Ghost remains a perfectly executed, contemporary expression of Rolls-Royce luxury.
Spirit of Ecstasy rotary controller
In 2014, the famous Spirit of Ecstasy figurine celebrated her 103rd birthday. More than any other symbol of luxury, the flying lady stands as a genuine icon, one whose beautiful image continues to adorn the grille, but is now also reproduced within Ghost Series II's cabin depicted below the crystal glass surface of the new rotary controller.
This Spirit of Ecstasy Rotary Controller presents a touch pad, with the ability to write characters by finger, as well as the ability to scroll through function menus by turning the chrome dial and pressing down to select its functions.
The system recognises English, Latin and Arabic characters as well as Mandarin, to assist drivers in China, where character selection can otherwise be a time-consuming process.
Finely tuned by expert Rolls-Royce audio engineers and naturally incorporating the finest hardware and latest advances in connectivity, Bespoke Audio is the most exhaustively designed automotive hi-fi system ever developed.
Eighteen individually-tuned speakers, with both theatre and studio settings, deliver a pure 'larger than live' sensation. Two bass speakers located in the boot complement seven speakers meticulously placed throughout the cabin. Two 'exciter' speakers in the roof-lining bring the sound to occupants' ear level creating a completely unique listening sensation.
The on-board hard drive holds 20.5 GB of storage, meaning it can host approximately 5,700 items of music downloaded via the USB port. Bluetooth audio streaming is an option too, from one of two phones that can be paired with equal functionality.
Illuminating technology shows the way
Electronically controlled reflectors move in the direction of travel in response to steering-wheel turns to give a greater depth of vision when cornering and a whiter, brighter light ensures effortless and safe driving on dark roads whilst helping reduce driver tiredness.
In addition, automatic dipping of full-beam headlights has been replaced with revolutionary new glare-free technology. When a car approaches, light is deflected to ensure the oncoming driver is not dazzled.
Ghost Series II drivers therefore enjoy the safety benefits of constant full-beam visibility. A day-time running bar frames Ghost Series II's contemporary light design, giving the car a distinctive signature whilst augmenting safety at the same time.
Satellite Aided Transmission (which made its debut on Wraith in 2013) utilises GPS data to allow the car to see beyond what the driver sees, anticipating their next move based on location and driving style.
For example when approaching a sweeping bend, the car will predict how you wish to drive through it. When the driver lifts the accelerator it will hold the lower gear to ensure maximum power is available on accelerating through the exit of a corner.