Night of entertainment smashes targets for MacMillan
Over 600 guests gathered for a black tie gala dinner event in Birmingham last weekend as tens of thousands of pounds were raised for MacMillan Cancer Support.
Organised by East End Foods plc, the night of entertainment included acts from around the world who, with their array of talents, helped bring the best out of the generous public.
Hosted by Bobby Devro and welcomed by Ed James, of Heart FM, stars on the night included renowned Turkish pianist, Kev Orkian, as Inderpaul and his group of 35 musicians, and the Unconventional Crooners.
With guests raising funds through the purchasing of tickets, more donations were made on the night through competitions as the organisers smashed their target of £50,000 for the charity.
Jas Wouhra, director of East End Foods, said he was delighted to see so much money raised and looked forward to hosting similar events in the near future.
“Such events show people’s commitment towards good causes, which need more support in today’s hard economic environment,” he said.
“Macmillan Cancer Support is one of the charities, which provides help and support to cancer patients and their families.
“Surprisingly four in every ten people are directly or indirectly affected by this terrible disease, many losing their loved ones before the end of their natural life.”
In 2011 over 330,000 people were diagnosed with cancer with over 160,000 losing their lives.
Mr Wouhra added: “MacMillan is an amazing charity but that said, we still want to see a need for such charities ended within the next 10 years because we hope, by then, that there may be a 100 per cent cure for cancer.
“We thank all the people who have donated to this amazing cause and as Winston Churchill said, ‘We make a living by what we get, we make a life by what we give’.”
Sponsors of the event included: Vox NEC, Creative Touch Designs, IOD, Moet Hennessy, Ferrero, ITV, Jas Sansi, Arepstar, The State Bank of India, Kingsgate press, Pernod Ricard, Ed James, Birmingham Post, Ianlive.com, Harvey Nichols, Kingsland, Flash Form and of course East End Foods.