Superstar Sartaaj visits East End PLC
It’s not every day that one of the world’s most renowned singers pays a visit to your place of work yet for East End PLC, that is exactly what happened earlier this week.
On Friday 11th April, hundreds gathered outside the New Birmingham Library for Sartaaj’s Birmingham press conference where he addressed the media and fans ahead of his UK tour.
The man with the golden voice will be performing at six venues across the country, with his first date set for Saturday 19th April at Wolverhampton’s Civic Hall.
Yet before his music is unleashed on his adoring British fans, Sartaaj paid a visit to one of his tour’s sponsors.
East End PLC greeted the chart topper on Monday 14th April at the Aston Cross site – the former home of HP sauce which was redeveloped with an £11million investment three years ago – where he was given a tour of the premises before having a meet and greet with family and friends of the company.
The Aston site, together with the West Bromwich premises (opened in 2000), cover a total of 600,000sq/ft, about the size of 30 football pitches and just illustrate the enormity of East End PLC.
Sartaaj also met with customers before witnessing the production process of many of the company’s own products first hand.
Jason and Jasbir Wouhra, Directors at the national company, were two members of the family who showed Sartaaj round throughout the day and the prior said it was a fantastic experience.
“He is a very nice, down-to-earth guy and is of course extremely talented,” he said. “It was a privilege to have him come to our store and share dinner with him in our boardroom.
“He was interested to see how all our products were made and appreciated the fact that they are all done on site and produced here in the UK.
“We have had a number of celebrities and politicians visit us but Sartaaj was certainly one of the nicest.
“We can’t wait to see him sing live now.”
After dinner, and the meet and greet, Jason Wouhra took the musical talent to the New Birmingham Library, where the East End PLC director is also the chair of the advisory board.
“Sartaaj has a big interest in the Shakespeare era and as the library has the second largest Shakespeare collection in the world, we thought it would be good for him to visit the site,” he explained.
“He was very polite and enjoyed himself, learning about something he has a real interest in.”
Sartaaj will be performing in Wolverhampton, Leeds, Glasgow, Leicester, Birmingham and London on his current tour and East End PLC are proud to be one of the tour’s main sponsors.