Burberry sign up first British Asian model


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At just 18-years-old Neelam Johal has had her name firmly stitched into history as she became the first ever British Asian model to be signed up by a leading agency.

Burberry roped in the Coventry girl last week as they launched their S/S 2014 campaign, with fellow models: Malaika Firth, Jean Campbell, Matilda Lowther, Callum Ball and musician Leo Dobson alongside her.

The first sneak peak at the New Year collection came courtesy of a slow motion advert, launched by the fashion giants, which sees the ravishing Neelam pose in a classic trench coat and Burberry crosshatch designs, shot by the legendary Mario Testino.

PIONEER: Neelam Johal’s contract with Burberry signals the first ever British-Asian model to be signed by a major modelling agency

PIONEER: Neelam Johal’s contract with Burberry signals the first ever British-Asian model to be signed by a major modelling agency

Neelam was signed from English modeling agency Models 1, in what is regarded as one of the most pioneering moves by a major agency in history.

The teen’s leading example could now open the door for more aspiring models from British Asian backgrounds as other labels take note of the pioneering steps of Burberry.

Tweeting after her first photoshoot, Neelam wrote: “I feel like I'm dreaming! I'm so happy that I can finally say my first EVER campaign is for @Burberry and shot by the legendary Mario Testino.”

aMODELS: Neelam Johal (fifth from the left) pictured here at the launch of the 2014 Burberry S/S campaign

aMODELS: Neelam Johal (fifth from the left) pictured here at the launch of the 2014 Burberry S/S campaign

Before later adding: “Wow...Just realised I'm the first Indian model to be used in a Burberry campaign.”

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