Sporting Equals CEO, Arun Kang, will be educating delegates on the effect of cultural differences on participation in sport, later this month at the ‘Gathering of All Leaders in Sport Forum’ in Doha.
At the invite of the Emir of Qatar, Mr Kang hopes to take global sports leaders beyond the legal and ethical benefits of inclusion, to create social progress through promoting the business case to diversity, utilising the Sporting Equals equality and diversity model: Inclusive Club.
Speaking before the meet, Mr Kang said: “Clubs have been trying to address race and equality issues for some time, but they haven’t worked out how to do it effectively and to the advantage of the business.
“Presently clubs respond to issues by adjusting systems and procedures, but for a club to invest and fully commit to equality and diversity, it needs to see that this agenda will support its business development.
“Sporting Equals can show them how to embed diversity within the culture of the organisation to their advantage.”
Mr Kang will discuss the importance of empathy, understanding, knowledge and commitment to assess and bring diversity into any sports organisation in order to increase participation and reduce prejudice.
He will also go on to talk economics in his quest to move the global sports industry away from simple risk mitigation towards also chasing the positives that come from embracing diversity.
Sporting Equals Ambassador, and Great Britain Hockey International, Darren Cheesman, will also partake in the speech and explained the issues he hopes to raise, saying: “Prejudices still exist and I have felt the effects throughout my career. As a young boy new into the sport, as a convert to Islam, and through ‘banter’ in the changing room, I have often felt I didn’t belong.
“It’s vital to create a culture that welcomes difference and variety, whilst maintaining the standards that are required to ensure we are successful.”
Mr Kang added: “Understanding and influencing the culture of the organisation and believing in the business case of diversity are paramount to the success of any equality measures and Inclusive Club embeds this principal at the heart of the model.”
Inclusive Club is a model that takes sport beyond the legal and ethical benefits of inclusion, to identify the commercial benefits to each unique organisation. It supports organisations to gain the maximum business impact from being equal and diverse, as well as help to mitigate against risk.
Mr Kang is hoping to persuade global sports leaders to take urgent and widespread action to create an inclusive and diverse culture within the global sports industry.