The Asian Express Yorkshire is the largest and longest established regional ethnic newspaper in the UK, with a circulation of 42,000 copies every fortnight. As a fortnightly tabloid, printed in English, the Asian Express endeavours and ensures a greater focus on it’s readers and their interests. It therefore specifically targets news and issues of the local South-Asian communities, businesses, entrepreneurs, students, charities, local councils and other organisations.
The publication is available as a FREE pick-up to the reader at an extensive number of outlets and sites in the region, and is controlled via a rigorously ‘targeted distribution’ check list.
As a fortnightly newspaper, the Asian Express is extremely diverse in its approach and has gained an exceptionally varied readership. Whilst we target the readership age range of 16-55, it is equally popular with other age groups.
We constantly strive to expand our distribution list in Yorkshire. The Asian Express is currently available as a FREE pick-up at:
Circulation - Print
No. of Copies
Bradford
10,000
Leeds
9,000
Halifax
4,000
Huddersfield
4,000
Rotherham
3,000
Sheffield
3,000
Wakefield
3,000
Batley
2,000
Dewsbury
2,000
Keighley
2,000
Total
42,000 Copies
We have developed an exclusive and unique method of distribution, building a strong alliance with Asian related businesses within the heart of densely Asian populated areas. The Asian Express is available totally FREE to pick up from any of these numerous outlets.
Due to our distribution method, we guarantee to penetrate the homes of Asian people, as certain outlets MUST be visited on a regular basis - such as butchers for Halal meat.
Asian sweet shops, grocers for spices, Asian boutiques, fabric outlets, Bollywood video and music stores, restaurants etc.
We constantly strive to expand our distribution list in Yorkshire. The Asian Express is currently available as a FREE pick-up at:
Selected supermarkets
Selected newsagents
Business centres
Selected post offices
Restaurants
Hair & beauty salons
Retail outlets
Music shops
Retail outlets
Video shops
Dental surgeries
Boutiques
Trade associations
Grocers
Colleges & Universities
Butchers
Sports & leisure facilities
Places of worship
Community centres
Other local businesses
Our targeted distribution ensures that for every paper distributed, three people will read it. This means that each issue, for our 42,000 copies in Yorkshire there are over a quarter of a million readers.
Our audience is highly varied,largely covering ages 16-55, but not exclusively. Obviously our readershipis largely Asian, but not exclusively so.The Asian Express is the UK’s largest regional ethnicnewspaper which effectively covers the whole of Yorkshire.
The combined 82,000 FREE copiescirculated fortnightlystraight into the hearts of the Asian communities,giving an impressive andunmatched readership value of over a quarter ofa million readerseach issue.
Our key focus is the local South Asian communities in each area, however we diversely cover items that are of real interest to our readers.
Local news
Bollywood fashion
Local business
Bollywood Gossip
Local community
Bollywood releases
Sports
Hollywood Releases
Religion
Exclusive interviews
Politics
Competitions
Current affairs
Arts
International news
Motors
National news
Education
Travel
Recruitment
Training
Matrimonials
Prime Positioning Advertising
Front Page Sponsorship Banner
35mm (h) x 264mm (w)
£499.00 + vat
Back Page Sponsorship Banner
35mm (h) x 264mm (w)
£399.00 + vat
Page 3 Quarter Solus
166.5mm (h) x 110mm (w)
£399.00 + vat
Back page Quarter
166.5mm (h) x 110mm (w)
£499.00 + vat
Inside Front Cover Quarter Solus
166.5mm (h) x 110mm (w)
£399.00 + vat
Inside Back Cover Quarter Solus
166.5mm (h) x 110mm (w)
£399.00 + vat
Display Advertising
1. Double Page Spread
336mm (h) x 548mm (w)
£1699.00 + vat
2. Full Page
336mm (h) x 264mm (w)
£999.00 + vat
3. Half Page (landscape)
166.5mm (h) x 264mm (w)
£599.00 + vat
4. Half Page (portrait)
336mm (h) x 130.5mm (w)
£599.00 + vat
5. Quarter Page (portrait)
166.5mm (h) x 110mm (w)
£349.00 + vat
6. Quarter Page (banner)
83mm (h) x 264mm (w)
£349.00 + vat
7. 1/8 Page
80mm (h) x 110mm (w)
£169.00 + vat
Sponsorship Advertising
8. Sponsorship Banner
35mm (h) x 264mm (w)
£169.00 + vat
Rate per Single cm/col £7.00 +vat
Classified Advertising
9. Classified Ad (business card size)
80mm (h) x 55mm (w)
£60.00 + vat
10. Classified Ad
40mm (h) x 55mm (w)
£35.00 + vat
Contract Advertising Discounts
3 month contract
20%
discount
6 month contract
30%
discount
12 month contract
40%
discount
Pre-pay and recieve an extra
10%
discount
For new artwork a £75.00+vat charge per hour will apply
Supplied Artwork Complete adverts can be supplied on CD or via email.
Please note that we have an email box size of 10meg. Your email must be smaller than this in order for it to come through. If your file is too big, please send on CD or call Production for further help.
Supported File Formats Hi-res, font embedded, CMYK pdfs, High resolution 300dpi Photoshop files: jpg, tif, eps
Previously Printed Material Brochures, magazines, etc. can in some instances be accepted although there are copyright issues to consider. Please note: Scanning from printed materials tends to give poorer reproduction.
In-House Artwork Preparation Where no existing artwork exists, an in-house advert design service is available at the rate of £75 per hour. The following list outlines the information that we would require to prepare an advert on your behalf;
- A sample of a previous advertisement with appropriate amendments or... A specific layout which you want us to reproduce or... A rough draft of your requirements.
-
Company logos, name styles and trade logos should ideally sent to us on disk or email, alternatively we can accept letterheads, compliment slips or a corporate brochure.
-
Please confirm who should receive the advertisement proof and their email address.
-
Indicate any text which requires highlighting either in bold lettering or in colour.
-
Where specific colours are requested Pantone colour references must be supplied. However, due to the constraints of the 4 colour printing process, a perfect colour match cannot be guaranteed.
-
Photographs can be provided as either colour or black and white images, prints or transparencies.
