After a magical decade with celebrations across the world, the International Indian Film Academy (IIFA) will celebrate the IIFA Weekend and IIFA Awards in the exotic Emerald Island of Sri Lanka, this year. The 11th edition of IIFA will be held at the country's capital, Colombo, from June 3rd – 5th, 2010.

As always, the IIFA weekend will be a culmination of mega events that brings Indian cinema to the world. The line-up of events includes the high-profile global business forum, the fashion extravaganza, celebrity cricket match, world premieres of Indian films, IIFA Film Workshop. The climax of the weekend will see the spectacular IIFA Awards.

Speaking of the IIFA Weekend and Awards moving into its second glorious decade, Mr. Amitabh Bachchan, IIFA Brand Ambassador said, "On behalf of IIFA, we are very happy to bring the IIFA experience to our hospitable neighbour, Sri Lanka. As a member of the film industry, I look forward to another luminous decade, as IIFA journeys forth, sharing the Indian cinematic movement with the world, and simultaneously share with the world, the emerald isle, Sri Lanka."

Mr. Sabbas Joseph, Director, IIFA said, "We are proud of IIFA's progression over the last 11 years and it is heartening to see IIFA now step onto our neighbouring country, Sri Lanka. IIFA 2010 will see the best line-up of performances and entertainment par excellence as the best of Indian cinema will descend on Colombo in June. See you in Colombo.

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