P.A.K.I ‘Pride Attitude Killer Instinct’


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The Burban music scene is getting ready to welcome brand new, breakthrough artist ‘THE B.A.D.’ who’s set to challenge and provoke audiences with the release of his debut, controversially titled single, P.A.K.I.

Controversially titled track holds no punches in addressing discrimination

Controversially titled track holds no punches in addressing discrimination

33-year-old THE B.A.D. AKA Kash Chaudhary, was inspired by his own experiences. Growing up at the intersection of the 80s and 90s in Britain as the son of an immigrant, the talented rapper used his confusion over his dual identity as a source of inspiration.

An acronym for ‘Pride Attitude Killer Instinct’, P.A.K.I. cleverly spins the word on its head and intends to represent the acceptance of identity and strength. THE B.A.D.’s topical and controversial references are certainly not for the feint-hearted, as he holds no punches when addressing his adversaries.

Talking to the Asian Express about the controversial title and why he chose to put this particular self-written and self-produced track out, THE B.A.D explains: “The trials and tribulations, from physical and verbal attacks to the other more subtle forms of discrimination, is not something that’s just unique to me.”

Controversially titled track holds no punches in addressing discrimination

Controversially titled track holds no punches in addressing discrimination

Growing up in North West London, THE B.A.D. says that he could fill an encyclopaedia with incidents where he was left to battle the racial tensions inflicted on both himself and his family.

Having been on the receiving end of the offensive term ‘Paki’, instead of retaliating with violence and aggression, THE B.A.D. decided to take his natural musical talents and utilise them as a weapon. His debut track is a direct response to past and existing racism in today’s society.

“We’ve all had similar experiences and that’s why I wanted to make the song about all of us - Asians and other groups that have grown up with discrimination have been made to feel alienated and inferior,” says THE B.A.D.

Growing up never truly understanding where ‘home’ is, resulted in dissociation with both Britain and Pakistan.

THE B.A.D ellaborates: “I spent some time in Pakistan where I realised that I was most certainly not a Pakistani, but I realised that I had never really felt English either. This led me to question my identity more.

“Then, the birth of my son has influenced me.

“Although he’s born at a time of a more multicultural society with less prevalent racism, I wanted to make sure he did not grow up with this ‘label', or at the very least I wanted to take the sting out of it.”

Controversially titled track holds no punches in addressing discrimination

Controversially titled track holds no punches in addressing discrimination

THE B.A.D. is a fresh addition to the up and coming Burban scene of British Asian Artists who are setting the streets ablaze with progressive music. It won’t be long before THE B.A.D. is soon at the forefront of the scene with his powerful new single – a perfect blend of thought-provoking, explosive lyrics and dubstep.

Talking about the British Asian music scene, THE B.A.D. comments: “I feel overall British Asian music is lacking any real soul or drive.

“If people want to hear powerful and original music they’ve got to support the artists that make it, simple as that.”

The track is taken from his forthcoming album set to release in early September 2014, “Pride Attitude and Killer Instinct”, which aims to deliver more hard-hitting issues in the Asian community through Hip-Hop-meets-Desi style.

P.A.K.I releases on Monday 12th May via iTunes and other digital stores.

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