Land Rover announces global partnership with Virgin Galactic
Land Rover, the British brand synonymous with adventure, has revealed a long-term global partnership with Richard Branson’s pioneering commercial spaceline, Virgin Galactic.
The ground breaking partnership was announced against the backdrop of SpaceShipTwo, the world’s first commercial passenger carrying spacecraft, together with Land Rover’s new Discovery Vision Concept vehicle.
The announcement illustrates the commitment that both brands share to iconic design and engineering excellence and a desire to push the boundaries of travel for the next generation.
The exciting announcement was revealed in dramatic fashion on board USS Intrepid, a former aircraft carrier and now a museum dedicated to the exploration of sea, air and space and anchored on the Hudson River. More than 200 VIP guests witnessed the two game-changing vehicles, revealed against a stunning Manhattan background.
Land Rover’s first act as exclusive partner was to bring a unique full-size replica of SpaceShipTwo VSS Enterprise to New York, where it joined the remarkable British Airways Concorde and its namesake Space Shuttle Enterprise upon the Intrepid. Like the Space Shuttle, SpaceShipTwo is the first of a revolutionary fleet of reusable human spacecraft. Having the vehicles in one place for the first time provided a powerful symbol of human ingenuity and the adventurous spirit of exploration and discovery.
Revealed alongside SpaceShipTwo was Land Rover’s Discovery Vision Concept, a vision of Land Rover’s future family of Discovery vehicles. The concept car previews dynamic new design language and an array of world first technologies. Building on Land Rover’s renowned all-terrain capability, the Discovery Vision Concept represents the ultimate SUV of the future.
The vehicle uses augmented reality technology to display a ‘see-through’ view of the terrain ahead, making the front of the car ‘virtually’ invisible from inside the cabin. Gesture Control allows you to open the doors, operate the indicators or turn on the headlamps simply by moving your hand, while Laser Referencing projects visible markings, symbols and imagery onto the ground to aid low speed or tricky manoeuvres.